In concert with Simon Says Assemble, a text-based editor that lives in any web browser, it’s really opened up new creative ways for content creators like marketers to share their stories with more people. Simon Says transcribes, captions, translates, and subtitles in 100 languages within minutes. One day when I was thinking about it, I realized that I have Siri on my phone, why can’t I apply speech recognition and artificial intelligence to this pain point to bring this technology to video creation? That was the origin of Simon Says. Instead, I would record that footage, go back to London and get it transcribed and translated all before editing, which added quite a bit of delay. ![]() I wished at the time that there was a way for me to be able to transcribe those interviews and translate them instantly to be able to start editing. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at OpenReel I became determined to solve the issues I had been facing and help others to solve it as well. I realized, in those moments, that transcription is really just a stepping stone… a step to uncovering the most valuable material to include in a video edit that makes it special. I was spending a ton of time sifting through all the material searching for the key soundbites and meaningful moments. I remember doing a lot of interviews that were in a foreign language and manually transcribed them. As an independent documentary filmmaker, I traveled the world to tell stories including the Middle East spending time in places like Afghanistan and Pakistan. I needed to solve a problem that I was living with for years: the tedious task of transcribing hours of video footage. My original career was as a documentary filmmaker before I moved into tech as a video product manager, where I developed a keen interest in the intersection of video and AI. _ Welcome to this MarTech chat Shamir, tell us more about your journey as a tech serial entrepreneur and more about Simon Says, what inspired this platform? ![]() AI can be a boost for marketers, allowing them to be more creative besides just helping with the mundane tasks, Shamir Allibhai, CEO and Co-founder of Simon Says shares some observations:
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